Giving You The Competitive Edge

Sales Development

• Monthly scheduled sales calls and presentations to key industry professionals and organizations including:
  • Travel Agencies
  • Tour Operators
  • Tourist Boards
  • Airlines
• Participation and attendance at key travel trade and consumer trade shows
• Positioning on Miller Aird Destination Marketing website and menu card that is distributed to travel agents nationwide

Coordination

• Contracting with scheduled air tour operators and internet tour companies
• Liaison to destination tourist boards and airlines
• Escorted hotel management sales calls
• Coordination of client receptions and special events

Creative

• Design of creative sales promotion and marketing materials for sales and targeted mailings
• Creative sales promotions with radio, tv stations
• Extensive online e-marketing:
  • Target email blasts
  • Electronic newsletters
  • Social marketing through Facebook and Twitter
  • Strategies for building TripAdvisor momentum
  • Strategies for website conversions
• Develop your presence in niche markets such as:
  • Destination weddings and honeymoons
  • Golf and spa
  • Yachting and sailing
  • Scuba diving and adventure travel
  • Excursions and cultural destinations
• Guidance for website relaunch and rebranding

Accountability & Management

• Track budgets
• Prepare marketing plans
• Manage a current stakeholder databases
• Coordinate hotel management sales calls
• Maintain dedicated phone number for customer service and reservation assistance (additional fees may apply)
• Monthly reports